As inspiration for the shop display for 2017 Valentine’s Day, we used the English saying “to have your head in the clouds” as inspiration and made 8 clouds that people could place their heads into. Again a very artistically rich and interactive display! Some clouds were more natural and white and some were more romantic and dreamy pink, and all of them had lights inside to be more noticeable in the evenings. We found this interactive display appealed to a lot of public, it was very popular on social media and was mentioned in the blog of Retail Focus magazine.