Taking inspiration from Charles Dickens story of Christmas Carol we designed a set inside the shop, it was almost like entering a pop-up storybook or a puppet theater… Very rich and creative display.
Outside the shop, we placed a giant throne seat made out of presents for passers-by to take pictures in! It had a luxurious cape as a costume attached to it, so customers could transform themselves instantly into a character from the story. By the entrance, we placed a Singing Hat which was singing Christmas Carols from all over the world!
Inside the shop, there were: three ghosts as described in the story, an upside-down town made of small wooden houses, a chocolate coins rain installation, a big Christmas Tree and loads more…
Watch Video here https://vimeo.com/149987948.