Mary Loves Jack and a bit of gambling. St Valentines | London 2016

Project type

Window display

Taking traditional Love Day event to the next level, we developed a theme to provoke emotions in the customers. Playing cards also have their love stories, don’t you know? An affair of Queen and Jack was an especially interesting topic. We designed a “Face in Hole” stand for passers-by to take pictures in it. The stand was really bold and well lit up on the platform. It had a kind of Las Vegas feel to it… Windows were decorated with “rain“ of playing cards made by our graphics team with shops logo on the back and their design incorporated into the front, everything custom made. Everyone LOVED IT!


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