The Fashion Journal theme was inspired by the location of the shop itself. VaNa1 is located in the centre of Prague with a great footfall of tourists in the heart of the busiest shopping street. “Journal/ scrapbooking/ travelling” was chosen as a theme to relate to both locals and tourists. We created oversized journal pages in four of the shop’s windows. Journal pages featured current trends and brands that are available in the shop – and also as if this trend were worn on the streets of Prague. This was a low-budget project and we used a recycled paper roll/posters and a lot of architectural drawing done in the studio using a projector.
