Window Display @ KOSCOM | Prague 2022

Project type

Window display

We were honoured to collaborate with the renowned Czech watch store, KOSCOM, on our final project of 2022. Our task was to decorate seven window displays featuring 11 major brands and to showcase the unique identity of each through its visual language. For Frederique Constant and Loee, luxury watches and jewellery – we added a unique touch with a classic yacht model displayed on the golden painted wooden pedestals. Rado and Montblanc, known for their innovative use of materials, were presented in a powerful environment using a strong visual representation of coal and ink. Tag Heuer’s deep ties with motor racing were showcased with a speedy racing car in the window display, while Longines, with a passion for equestrian sports, was represented with a 3D printed galloping horse moving out of the metallic drop. Certina watches, known for their precision and reliability, were displayed in an underwater cave. Tissot’s revolutionary design was showcased by drawing customers into the blazing mouth of a volcano. Oris, associated with the sky and renowned for their pilot’s watches, was represented with a plane cruising through the sky. For Seiko and GrandSeiko, we paid homage to Japanese aesthetics and symbolism by incorporating bamboo into birch trees, which are significant in both Seiko’s brand and traditional Japanese production.

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